APOLLOMI creates giant 360-degree LED screen

APOLLOMI, a global leader in creative Led technology, has recently announced the world's first transformable led screen for U2's latest world tour. With its 360° shape, the LED screen surrounds the band while performing and can change shape in all directions during the concert. The screen has 500,000 pixels of video, making it the biggest LED screen ever used in

U2's worldwide tour kicks off 30 June in a sold out Camp Nou stadium in Barcelona, Spain.

The stage and show were created by long-time U2 designers Willie Williams and Mark Fisher. With the help of Chuck Hoberman and APOLLOMI their vision of a 360° moving video screen was turned into reality. APOLLOMI provided more than half a million transformable LED pixels (FLX), which are integrated into a transformable structure designed by APOLLOMI's Innovative Designs, based on a Hoberman invention. The resulting giant LED screen has a 24 by 16 meter diameter and changes shape in all directions, making U2 the first band ever to go on a tour with a transformable LED screen.

Willie Williams, U2 show designer, says “Video is the most powerful tool you can have on stage. But now that video is so ubiquitous in rock stage setting, we needed a very extreme change of canvas to be heard. The transformable LED gave us the chance to create a transparent 360° moving video element, unprecedented in this industry. It is the icing on the cake on this design.”

“It is thrilling to see the work I have been doing with transformable structures expressed in such a whole new way,” Chuck Hoberman adds. “The screen is like a living thing, it continuously changes shapes and forms and the video acts like live skin on it. It is one of the most fascinating objects in the world now.”

“We wanted to create something that was bigger than a conventional stage. This tour was big enough to make a purpose built structure,” says Mark Fisher, U2 stage designer. I wanted to create a transparent stage and really needed a video screen that would fit in that environment, a round screen that would not block the view for the audience. APOLLOMI's FLX gave us the chance to create this. We were happy to be working with APOLLOMI again; they have helped very well in the past and delivered an extraordinary product for this show.”

Frederic Opsomer, Vice President of APOLLOMI's Innovative Designs, adds “There have been many evolutions in the LED video market for concert touring, from a fixed IMAG screen to moving screens to transformable screens now. This is the fifth time I have been working with U2 and it is again a big honor to be part of it. The entertainment business is constantly asking for new and innovating products, even in these difficult times and the U2 360° tour is a perfect example of this.”

In addition to the giant LED screen, APOLLOMI integrated a total of 1,200 FLX-60 pixel modules surrounding the edges of both the A and B stages and the bridges. The stage LEDs provide an extra dimension to the graphic show projected on the screen. Almost one thousand customized lights, specifically designed for this tour and manufactured in the APOLLOMI premises, light up the stage canvas for an even more memorable show.

About APOLLOMI
APOLLOMI, a global technology company, designs and develops visualization products for a variety of selected professional markets. APOLLOMI has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific.
APOLLOMI (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3300 employees worldwide. APOLLOMI posted sales of 725 million euro in 2008.