The led display market opportunities and challenges

By sports venues in led screen demand rapid growth, LED in recent years, China has been widely applied the LED display the increase. At present, the LED) has been widely used in Banks, railway stations, advertising, sports venues in. Screen also from traditional monochromatic static display change video display self-color.
In 2006, Chinese LED display market demand the forehead is 40.5 billion yuan, more than 2005, which rose 25.1 percent full-color display demand forehead to weaker billion yuan, accounting for the whole market 42.2%, double-color screen demand in the second, demand forehead forehead is up 16.3 billion yuan, accounting for the whole market 40.2%, because monochrome screen unit price is cheaper, demand the forehead is 7.1 billion yuan.

With the Olympic Games, the world expo nears, led panel will be widely used in stadiums and road traffic signals, the LED display in sports square application will appear fast growth. And as sports venues, advertising field for full-color display demand will continuously increased, full-color LED display in the overall market share will continue to expand. 2007-2010, China LED display market average annual compound rate will reach 15.1%, 2010 market demand amount will reach 75.5 billion yuan.

Major activities become market achievements

The 2008 Olympic Games will be held in the immediate impetus for the stadium with the fast rise in number of screen, and at the same time, the Olympic Games in LED display screen on the quality requirement is taller, accordingly, high-end screen use proportion will increase, quantity and improve the quality of driving the LED display market growth. In addition to sports venues, the Olympic Games and the world expo outside to major activities held another directly promote the domain is advertising field at home and abroad will inevitably willfavor advertising company Olympic Games and the world expo opportunities brought, so will surely increase the number of ads with screen to improve their income, thus promotes the advertisement with screen market development.

The Olympic Games and the world expo held such major activities will inevitably accompanied with many large-scale activity, government, news media and various organizations are likely to be the Olympic Games and the world expo held between various activities related to certain activities may need DaBing LED, these requirements besides the direct impetus display market outside also may also drive the led screen rental market.

In addition, two meetings convened will also stimulates the government departments for LED display demand, while the LED display as effective public information publishing tools, possibly in two meetings during more by government departments use, such as government agencies, traffic department, tax department of industry and Commerce Department etc.

Advertising field collection difficulties, market risk coefficient tall

Sports venues, outdoor advertising is China LED display market's two largest application domain. The LED display more belong to engineering properties of applications, general like sports venues, advertising and other large LED display project mainly through public bidding, and some for the enterprise's display project are mainly through solicit bid manner.

Due to the led panel engineering properties obvious, in LED display project execution of process middling cash needed to face the problem. Because of sports venues for government funding, items of the relative abundance, so the LED display manufacturers in the face of remittance pressure lower. But with belong to the led billboard important applications in the field of advertisement, due to project the investor economic strength is uneven, and capital construction project investors LED advertising is mainly dependent on display screen the advertisement fee that used to maintain the normal operation of enterprises, and later investors get the LED display advertising expenses flexibility is larger, the investor cannot ensure adequate plenty of money, the LED display production enterprises in advertising program by the remittance pressure to a few bigger. Meanwhile, China LED display production enterprise is numerous, some enterprises to increase market share, do not hesitate to adopt in project bid price war gimmick, the process, appear constantly low rob mark phenomenon, the competitive pressure increasing. In order to guarantee the healthy development of the enterprise, reduce enterprises are facing the remittance of danger, reduce the number of bad debt and bad enterprise, at present, the domestic some major led sign production enterprises in continues advertising program, more adopt a more cautious attitude.

China will become the world main production base

At present, the domestic led sign production enterprises engaged in numerous, at the same time, by a foreign-capital enterprise LED display prices too high impact, LED display on the market in China by local enterprises mainly. At present, the domestic LED display production enterprise, besides supply the domestic demand, but also continuously the products are exported to overseas markets. But in recent years, under the influence of cost pressure, international some well-known LED display enterprises have gradually put the production base is moved, such as barco China located in Beijing in LED display production base, the Lighthouse in huizhou also possesses production base, Daktronics, Rhine fort at home set up manufacturing factory. And mitsubishi are not to enter the Chinese market in the display production enterprise, but also favored domestic market prospects for the development of preparing to enter the domestic market, with the international consortium LED display production unceasingly to metastasize to the domestic production base, and domestic numerous led billboardlocal enterprises, China has become the world LED display of the main production base