The LED display enterprise day challenging

The LED display enterprise day challenging

 

The LED display as the first domestic is also the most mature LED one of the application field, are suffering from a market cold period.

 

Because the LED display entry threshold low, at present the whole nation has thousands of home and led panel display business related enterprise. Also because of this, the market more and more competition, some enterprises shoddy, prices very low. At present domestic LED display enterprise gross margin general maintain in 15-20%. The wooden display technology company general manager ShiGuoGuang LED to a senior reporter said: "now domestic LED display profits have already exactly, the enterprise to maintain normal operation at least need to do a 30% gross margin."

 

According to the reporter understands, because this year since the United States by the economic and the debt crisis, global LED screen of the average profit than last year fell 10-15%, including foreign enterprise dropped 10%, domestic enterprises but also fell more than 15%.

 

Following in electronic company general manager WangShuiXian following to engineers LED the reporter said, at present the whole LED display screen industry is blundering, many enterprises have less than it costs to the list, blind enlarging the scale, finally can drag down enterprise. Jun made and more boren, the collapse of the early signs of worry only industry.

 

And last year the performance of different BaoFaShi growth this year, the LED display enterprise sales present increasing-plunged-insipid trend. Former hot led panel display industry, now the cold winter comes, the enterprise faces serious survival pressure. On the other hand, the current domestic market competition relative chaos, and foreign to the relatively high quality requirement, not just by the price to win, overseas customers for quality, enterprise comprehensive ability and so on will be to the comprehensive consideration, and domestic is basically a price to compete.

 

ShiGuoGuang admitted to reporters, and the domestic enterprise short-term behavior LED display more, and have a move into the lighting. And then this behind it has many unknown unspoken rules. He said, domestic LED display industry an open secret, is the enterprise the LED panel display turnover once do 2 to 3, just don't want to do big. Because do big means enterprise Maori decline. And many enterprise in order to impact listed the goal, we became involved in LED lighting business. But it is undoubtedly "hang sheep head sell vinegar", many screen companies are take risks to do the thing, because a didn't own core technology, no channels. And the government will LED lighting win too high, and also to embed the many industry risk